Our Team

Brian Sooy

Direct Dial: (440) 809.8970  |  Book a time to speak with me

A graduate of Lorain County Community College and Bowling Green State University, Brian is President and design director with over 30 years of experience in marketing, design, custom font and type design and interactive media.

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Brian's professional affiliations include:

Bob Slatt (Interactive Designer)  |  (440) 809-8967  |  LinkedIn

  • Education: Bob is a 2010 graduate of Pittsburgh Technical Institute and a 2012 graduate of Fairmont State University.
  • Mad Skills: Bob's skills and experience enhance the user experience for our client's constituents. He's often voted ”King of the Lab” for solving technical problems.
  • Expertise: Bob is an expert in content management technologies and interactive user experience.
  • Funny: As an aspiring stand-up comedian, his humor is smart, clean, and wickedly funny.
  • Certified: Bob is Hubspot certified and all around bona fide.

Vance Williams (Art Director/Designer)  |  (440) 397-5758  |  LinkedIn

  • Focus: Vance is a seasoned Art Director and Graphic Designer, skilled in all aspects of the creative process — from conception through execution.
  • Education: He is a graduate of Grace College and Seminary, with a B.S. in Graphic Design and a minor in Journalism and Communication.
  • Devoted: Vance is passionate about design, with exquisite attention to detail to design and content. He’s an active member of AIGA (the professional association for design).

Lisa Sooy (Partner)

  • Focus: Lisa is Vice-President and Treasurer for Aespire, managing the financial and HR aspects of the business exceptionally well.
  • Education: Lisa is a graduate of Bowling Green State University, with a Bachelor of Education degree. She taught Business Education for 10 years before co-founding Aespire.
  • Heart: Lisa volunteers her time for meaningful causes as time permits, and serves part time as Assistant to the Director of Leadership Development of Sonlife.

Ernie Farabaugh (Director of Client Success)
(216) 408-5071  |  LinkedIn

  • Focus: Ernie is an integrated marketing and sales promotions professional with over 25 years of experience across a diverse portfolio of consumer and B2B clients. Ernie is adept at providing clients with sound, strategic marketing counsel that builds brands and increases profitability through smart and nuanced strategy, enhanced tactics, and successful promotions.
  • Expertise: Ernie offers a deep expertise in Healthcare, Construction/Home Improvement, and the Automotive Aftermarket industries.
  • Education: Ernie is a graduate of Bowling Green State University, holding a Bachelors of Science in Business Administration (BSBA) degree, with a concentration in Marketing.
  • Relaxed: In his spare time, Ernie enjoys spending time with his wife and three daughters. He is an avid bicyclist and a PADI certified SCUBA diver.

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