Insights for design and communication professionals on strategic communications and the four dimensions of communication and culture.
When people ask you to describe the organization for which you work, what words do you use to describe it? I’m not referring to your position statement or pitch (a brief statement that declares why your organization is the only one that serves people for a specific purpose and outcome).
At its most meaningful, one can assert that the sole purpose of marketing and communications is to nurture trust.
Never pass up an opportunity to say thank you and engage a donor or customer at a deeper level.
All media is social media. Community exists whether you're trying to build one or not, your role is to nurture it. Your social network is already everywhere you visit, speak, and listen.
The mission-driven organization creates a culture of communication when it recognizes it must be engaging—listening more often than it speaks to understand the needs of its audience and constituents.
What inspires you? Why does it inspire you? Does what inspires you about the purpose of your cause or company inspire your audience in the same way?
Your organization can drive a culture of communication when it embraces data as a means of sharing greater insight into the outcomes of its mission, and understanding of its cause.
The mission-driven organization creates a purpose-driven culture of communication when its character (its values in action) aligns with the reasons that motivate its followers to believe in its cause.
Can you articulate your organization’s purpose (its cause and the reason that it exists), what it does (its mission), and why it matters (what difference it makes)? If not, you're not alone.
Be Strategic. These two words should be among the first words shared with your team in your communication planning.