August 22, 2016

Rebranding a Bible, Beginning with the Web Site

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If the first place people experience your brand is your website, then your website is your brand. Learn how an ecommerce website energized sales and a Bible translation brand.

GODS WORD Translation Bible ecommerce website

Summer 2017 is a significant milestone in the history of the GOD’S WORD Translation Bible, and its parent organization, God’s Word to the Nations Mission Society.

Released in 1995, the GOD’S WORD Translation is widely recognized as one of the easiest to read and accurate translations of the Bible. As part of a year-long rebranding and awareness campaign, Aespire relaunched GodsWord.org on the Shopify platform to empower the Society to raise funds through product sales and online donations.

The platform is already producing results, through integration with email communications, online donation appeals, and a growing library of resources for visitors searching for Bible-related content.

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