Marketing insights to help you achieve greater impact by aligning profit and purpose, for changemakers from conscious companies and meaningful causes. Empower your team and supporters to influence, inspire, and engage the communities you serve through branding, design, and marketing in our digital and social world.
The president of a major philanthropy walked into the meeting room carrying an annual report from an education-focused nonprofit and laid it on the table next to the annual report from his organization. Resting his hand on the nonprofit’s report, he said, “This is one of the most beautiful pieces I’ve seen in a long time.”
As Second Harvest Food Bank of North Central Ohio celebrates 35 years of growing hope, a memorable promise, a simple campaign, and flexible system help them tell the story.
At its most meaningful, one can assert that the sole purpose of marketing and communications is to nurture trust.
These four insights will help make you a better communicator, nurture trust, and build loyalty.
Never pass up an opportunity to say thank you and engage a donor or customer at a deeper level.
All media is social media. Community exists whether you're trying to build one or not, your role is to nurture it. Your social network is already everywhere you visit, speak, and listen.
My philanthropic friend loves to share about the causes she supports. Today was no different; only she wasn’t in a mood to share how wonderful the causes are.
The mission-driven organization creates a culture of communication when it recognizes it must be engaging—listening more often than it speaks to understand the needs of its audience and constituents.
What inspires you? Why does it inspire you? Does what inspires you about the purpose of your cause or company inspire your audience in the same way?
Your organization can drive a culture of communication when it embraces data as a means of sharing greater insight into the outcomes of its mission, and understanding of its cause.