Clarity – Marketing advice for purpose-driven companies and causes

Marketing insights on purpose, design, and marketing communications for changemakers who want to change lives and sustain movements. Empower your team and your ambassadors to influence, inspire, and engage the communities you serve through branding, design, and marketing in our digital and social world.

My philanthropic friend loves to share about the causes she supports. Today was no different; only she wasn’t in a mood to share how wonderful the causes are.

The mission-driven organization creates a culture of communication when it recognizes it must be engaging—listening more often than it speaks to understand the needs of its audience and constituents.

What inspires you? Why does it inspire you? Does what inspires you about the purpose of your cause or company inspire your audience in the same way?

Your organization can drive a culture of communication when it embraces data as a means of sharing greater insight into the outcomes of its mission, and understanding of its cause.

The mission-driven organization creates a purpose-driven culture of communication when its character (its values in action) aligns with the reasons that motivate its followers to believe in its cause.

Can you articulate your organization’s purpose (its cause and the reason that it exists), what it does (its mission), and why it matters (what difference it makes)? If not, you're not alone.

Be Strategic. These two words should be among the first words shared with your team in your communication planning.

EdFOCUS, a leader in school reform, has a long-standing reputation for thoroughness and reliability.

I always return from conferences energized by the things I’ve learned and inspired by the people I’ve met, with the desire to enhance our approach with those new perspectives.

Northeast Ohio is not the first place one would think to go for guidance on book design, book printing, and book publishing. Yet, here we are!

Three Ways to Transform your Brand

Join the Movement

Join the community of changemakers that create mission-driven culture.

Read the Manifesto

The top-rated book that helps you develop a brand with heart and soul.

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