Marketing insights on purpose, design, and marketing communications for changemakers who want to change lives and sustain movements. Empower your team and your ambassadors to influence, inspire, and engage the communities you serve through branding, design, and marketing in our digital and social world.
Much attention is paid to donor retention and fundraising. How might your volunteers feel appreciated and valued if you considered them to be time donors?
The power of words inspires me. The right words, shared at the right time, give hope and purpose. Words create an expectation of reality; anticipation for what is promised, hope for what is to come.
If you believe that social media is a medium that you can use to share your mission, then just do it. Don't be afraid.
Four dimensions of communication and culture empower leaders like you to foster a culture of communication for your organization.
I hesitate to even mention the word innovation. It is so quickly applied—to a mission statement, a description of a program, an approach to program delivery, to social entrepreneurship—when used often enough, it becomes meaningless.
If you want the people your organization cares most about to connect with its mission and impact, you need to be clear about why, how, and what you do in a manner meaningful to your audience.
Digital publishing is an effective way for nonprofits and grant making organizations (such as community foundations and other philanthropies) to create inspiring and informative design and communication pieces.
Every ambassador needs to speak with one voice when they represent the cause, and everyone has the potential to be an ambassador.