Clarity – Marketing advice for mission-driven companies and causes

Marketing insights to help you achieve greater impact by aligning profit and purpose, for changemakers from conscious companies and meaningful causes. Empower your team and supporters to influence, inspire, and engage the communities you serve through branding, design, and marketing in our digital and social world.

I hesitate to even mention the word innovation. It is so quickly applied—to a mission statement, a description of a program, an approach to program delivery, to social entrepreneurship—when used often enough, it becomes meaningless.

In January 2013, I published 12 Communication Resolutions for 2013, a set of communications principles for mission-driven organizations. Then I wrote a book.

If I walked into the local pub and sat down at the bar, I'm wondering about the blank stares I would get if I asked the person sitting next to me, "So, how about that net neutrality thing?"

If you want the people your organization cares most about to connect with its mission and impact, you need to be clear about why, how, and what you do in a manner meaningful to your audience.

Digital publishing is an effective way for nonprofits and grant making organizations (such as community foundations and other philanthropies) to create inspiring and informative design and communication pieces.

Every ambassador needs to speak with one voice when they represent the cause, and everyone has the potential to be an ambassador.

Startup nonprofits are like a startup business. The founder thinks they want to start a nonprofit, but it's really a business, with a nonprofit mission.

Nonprofit annual reports are an opportunity to reassure stakeholders, share a year's worth of success, and look to the future. But have you considered the greater purpose behind the stories – something more aspirational – that becomes the narrative thread, weaving the stories together into one worth telling?

How do you create a mission-driven culture of open communication for your company or cause? The Cause Manifesto is a framework of 12 ways to transform your design thinking and communication initiatives.

In almost every conversation we have with nonprofit executives and leaders, the statement is made: “the marketing committee recently met and decided to…” Yet it’s the CFO, marketing director, engagement coordinator, or executive director sitting across the table. Where are the board members in this conversation?

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