Clarity – Marketing advice for purpose-driven companies and causes

Marketing insights on purpose, design, and marketing communications for changemakers who want to change lives and sustain movements. Empower your team and your ambassadors to influence, inspire, and engage the communities you serve through branding, design, and marketing in our digital and social world.

Startup nonprofits are like a startup business. The founder thinks they want to start a nonprofit, but it's really a business, with a nonprofit mission.

Nonprofit annual reports are an opportunity to reassure stakeholders, share a year's worth of success, and look to the future. But have you considered the greater purpose behind the stories – something more aspirational – that becomes the narrative thread, weaving the stories together into one worth telling?

Today is a great day to start fresh as you respond to the challenges of education, advocacy, or action-oriented communication. After a year of reflection (yes, a year), we suggest that the following resolutions can transform your design and communication initiatives.

In almost every conversation we have with nonprofit executives and leaders, the statement is made: “the marketing committee recently met and decided to…” Yet it’s the CFO, marketing director, engagement coordinator, or executive director sitting across the table. Where are the board members in this conversation?

Progressive disclosure can be an effective approach to creating logical parent and component identities and brand architecture. At some point you may find that your organization has need for a component identity.

What does it mean to be inspiring? It's a question that I've been reflecting on, because "be inspiring" is a phrase we've been discussing with several nonprofits lately.

At a technology transfer task force meeting, I heard an excellent observation: “We can have the best programs for technology transfer and commercialization, but we can be in a room filled with business and industry and none of them will have heard of the programs, what they do or that they exist.”

{updated} How often have you asked yourself “How do I measure my social media?” ROE and ROI are closely related; and neither should be considered independently. You need to define ROE as the Return on Engagement, and ROI as the Return on Influence.

What's in a name?

September 3, 2012

Sixteen years ago, it was simple enough to start a business under my own name, and build it on the talent and experience that a young designer had at the time. Over that time, the firm has matured; our expertise has deepened, we are engaged in the strategic aspects of our client engagements more than ever. Welcome to Aespire®.

Why Aespire?

August 29, 2012

At the end of the day, every cause has one aim: to achieve greater good and have lasting impact in their community, region and in the world.

Three Ways to Transform your Brand

Join the Movement

Join the community of changemakers that create mission-driven culture.

Read the Manifesto

The top-rated book that helps you develop a brand with heart and soul.

Hire us to Guide You

Everyone needs a guide, who is yours? Schedule a call to discuss your needs.