Clarity – Marketing advice for mission-driven companies and causes

Marketing insights to help you achieve greater impact by aligning profit and purpose, for changemakers from conscious companies and meaningful causes. Empower your team and supporters to influence, inspire, and engage the communities you serve through branding, design, and marketing in our digital and social world.

For the past few years, we’ve been talking with our clients about alignment – when branding and communications align with the organization’s mission and connect with stakeholder’s values.

It’s not complicated: Listen closely to what the stakeholders are saying, and it will be clear what they are listening for.

10 years ago, I started on a journey to reinvent my firm, without realizing that it was the beginning of a road less traveled. Where many designers are passionate about design, I am equally passionate about running my business well. Learning to conduct business, manage business, and develop business is an ongoing process. Solving problems for our clients is important; I want them to know I also understand their business challenges.

Apple announced Steve Jobs' retirement as CEO on August 28, 2011.  There will be many articles written, including this one from FastCo Design: What Makes Steve Jobs so Great?

Recently, we’ve had some unique opportunities to hear from visitors who frequent philanthropic, nonprofit, and community college websites. The visitors are frustrated.

In our work with mission-driven organizations, we encounter far too many JPEG and GIF format logos and not enough of what makes design and visual branding simple: vector .EPS logo formats.

As you continue to explore the significance of branding, at some point an executive director or executive will need to explain branding to the board of directors. Ideally, the board will recognize that they need to move beyond branding, to brand alignment.

Achieving brand alignment is the goal of all of the strategic planning, branding and communications of any organization (nonprofit or for profit).  In order to achieve this type of brand clarity, there are two challenges each organization must rise to.

When designing a Bible typeface, what considerations come to mind? Legibility, character count, beauty? What's most important?

A conversation with a colleague brought up the General Theory of Design, as we discussed the numbers of options that must be presented at in order to receive approval for a design project.

Three companies recently caught my attention with their direct mail, email newsletters and a blog. It's clear they are trying to be something that they're not.

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