Marketing insights on purpose, design, and marketing communications for changemakers who want to change lives and sustain movements. Empower your team and your ambassadors to influence, inspire, and engage the communities you serve through branding, design, and marketing in our digital and social world.
Achieving brand alignment is the goal of all of the strategic planning, branding and communications of any organization (nonprofit or for profit). In order to achieve this type of brand clarity, there are two challenges each organization must rise to.
When designing a Bible typeface, what considerations come to mind? Legibility, character count, beauty? What's most important?
A conversation with a colleague brought up the General Theory of Design, as we discussed the numbers of options that must be presented at in order to receive approval for a design project.
Three companies recently caught my attention with their direct mail, email newsletters and a blog. It's clear they are trying to be something that they're not.
My story begins with the purchase of a fountain pen, and ends with a lesson in how a brand (especially a luxury brand) achieves brand alignment.
With all the feverish activity that communications and development professionals label as branding and marketing, it’s important to remember that they are not two separate activities, but part of a continuum of communications.
Typography may seem like a small element of your branding, and easy to overlook, but it's not difficult to find many examples of weak and poorly-executed typography gracing strong or new logos (and the supporting brand identity standards).
In any type of misson-drive comany or cause, establishing and maintaining continuity in the visible and invisible aspects of your branding is key to managing perceptions. Since you’re marketing aggressively and selectively during the current economic conditions (if not, you should be), you’re more likely to be aware of your messaging and perceptions that you want to project.
The concept of social networking is so generic, what does it really mean to build a social network?
A municipality that does not have a relevant and content-rich web site that allows the administration to supply information is at a perceptual and economic disadvantage.