The LCADA Way—A digital resource for solutions to addiction

The LCADA Way cares for individuals and families struggling with drug and alcohol addiction. Their approach is centered on Leadership, Compassion, Awareness, Dedication, and Advocacy.

Aespire designed a web site that connects people with the help they need, and empowers The LCADA Way with resources for fundraising and engaging donors online.

With a growing regional presence, a new identity, and the challenge of a multilingual community, The LCADA Way's digital presence is the foundation of a more effective positioning and communication strategy.  LCADA Website Interface Graphics

Helping People

Guided by analytics from an interim, mobile–first web site developed by Aespire, the new LCADA Way was designed following our Design with Purpose process:

  • Content hierarchy and site content architecture was based on analysis of visitor patterns, audience personas, and visitor profiles.
  • Insights gained from analysis of competing programs guided the decisions to visually focus on positive outcomes, through the metaphor of path: roads, lanes, pathways to symbolize the journey to positive mental health.
  • Guided stakeholders through a wireframe design process, gray screening the design approach to validate design and user interface decisions.

The LCADA WAY Wireframe HomeLCADA WAY Wireframe Interior Design

Engaging Donors

Enhanced by Bloomerang, a donor database and fundraising software solution that helps nonprofits decrease donor attrition and increase revenue, The LCADA Way now has modern fundraising and donor management capabilities. 

  • Custom online donation forms, specifically aligned with the appeal, are integrated with the content managed website.
  • The entire constituent ecosystem, including donors, volunteers, sponsors, grantees and more are managed through a web portal.
  • A comprehensive approach to donor management and donor retention enable The LCADA Way to be better stewards of donor relationships.