Brand Personality Assessment

How do you measure how your brand makes people feel?

If you’re a brand owner, we know you’re eager to understand how your brand makes people feel when they interact with your organization, staff, processes, and the products you offer.

People profile your brand based on how their experiences make them feel.

The way every customer or supporter feels about your brand is personal. Every experience they have creates a measurable perception in their minds.

If you could gain objective insight into how your organization and brand makes people feel, what would it be worth?

Measuring Brand Personality Strengthens Your Organization

Because people build a sense of a brand’s personality based on human characteristics, it makes sense to measure those characteristics to gain insight into a brand’s personality.

Improve Performance

When team members share brand values, the organization thrives and grows. Differences can lead to confusion when communicating character and values.

Competitive Advantage

Brand personality can help your organization understand your competitors and measure the personality characteristics of competing brands.
Aespire Brand Reflections Brand Assessment

Create Alignment

Your brand can’t be all things to all people. By identifying the behaviors and values most resonant with the brand, you can focus on a believable identity.

Gain Understanding

When you understand how people perceive your brand, you communicate clearly. Your audience listens, trusts, and becomes more engaged.

Is your brand believable?

What happens when your customers or supporters don't find your brand personality believable?

For many organizations, brand identity can become confused or contradictory as brand owners position the organization as being all things to all people.

A brand profile can help you create consistency and believability.

Is your brand believeable? Apply for a brand assessment

Schedule a Brand Assessment


Detailed Overview

Request an overview of the process, benefits, and applications.

Sample Assessment

If you’re a qualified brand owner, apply for a sample assessment.

Order An Assessment

When you’re ready to begin, contact us to schedule a full assessment.