Go Big River Trust is more Valuable than Money

June 11, 2014

big river logoIn this guest blog on Big River, Brian Sooy reveals why your supporter's trust is more valuable than the money they donate.

Big River partners with nonprofit organizations to engage donors through cloud-based tools that are easy to manage, affordable, and compatible with existing donor management products.

big river logoIn this guest blog on Big River, Brian Sooy reveals why your supporter's trust is more valuable than the money they donate.

Big River partners with nonprofit organizations to engage donors through cloud-based tools that are easy to manage, affordable, and compatible with existing donor management products.

"Supporters want to know your organization is truthful, trustworthy, transparent, and accountable. When your organization demonstrates credibility (and is not just perceived as credible), trust follows.

It is in conversation about the cause where supporters realize that their values align with the cause, where trust and loyalty are formed, and long-lasting relationships are built."