Smart Business: Closing the Culture Gap

May 6, 2014

smart business logo 250pxBrian Sooy shares insights about your organization's culture gap on the Smart Business Blog. "Clearly articulated values create the perception you want others to have..."

smart business logo 250pxBrian Sooy shares insights about your organization's culture gap on the Smart Business Blog. "The key to aligning a team with a vision is clarity. Clarity speaks to the mind to inform (reason) and appeals to the heart to inspire (emotions). Clearly articulated values create the perception you want others to have, and secure the space that you want to occupy in their minds. When your employees and customers experience your culture – your character and values in action – they will perceive you and your organization as credible, especially when they see that the entire team behaves the way it says it will. The essence of clarity is to be clear – driven by purpose, focused on mission and articulate in communication.