UCDA Working with Type Workshop

June 13, 2014

type workshopDesign professionals from seven institutions participated in the one-day UCDA Workshop, Working with Type, led by Brian Sooy on the campus of Lorain County Community College.

type workshopDesign professionals from seven institutions participated in the one-day UCDA Workshop, Working with Type, led by Brian Sooy on the campus of Lorain County Community College.

Here are the highlights.

Type Management

Using type everyday: We took a closer look at LinoType FontExplorer X Pro, and discussed the pros and cons of other font management software such as FontAgent Pro, Suitcase Fusion, and Font Book.

  • Fonts are overwhelming in quantity, quality, and availability. FontExplorer X Pro makes it easy to create sets, manage open fonts, and work with growing font libraries.
  • Contribute to coherence and continuity in an institution’s identity and experience

 The major competitors to Linotype FontExplorer X Pro http://www.fontexplorerx.com/

Identifying Fonts

  • Whatthefont.com: Upload an image, and allow What The Font to help you identify typefaces.
  • Identifont.com: Identifont helps you identify typefaces by isolating unique attributes.

OpenType Resources

Adobe’s Creative Cloud publishing apps (InDesign, Illustrator, and Photoshop) let you exploit the power of advanced OpenType fonts, but you have to know where to look.

PDFS and Web Fonts:

  • Overview of embedding and licensing: Fonts are software. The fonts used by your department must be licensed to your institution.
  • Licenses are legal agreements. You don't buy fonts, you license them for a specific number of users and devices.
  • Extensis surveyed a wide variety of creative professionals to learn their understanding of font licensing, font management, and how their actions (deliberate or inadvertent) can place creative teams at risk. Read the report.
  • How does licensing impact your institution: Using unlicensed font software is the equivalent of using unlicensed copies of Adobe Creative Cloud or Microsoft Office, and leaves the university open to legal challenges for unlicensed software usage.
  • Don't panic if you find yourself with unlicensed font software. Contact the foundries with which you need to settle up, and pay for licenses at an appropriate level. (This is not a legal opinion. To paraphrase Bones from Star Trek "**** it, I'm a designer not a lawyer.")

PDF: Embedding vs. Licensing

Fonts are software. You must check the EULA (End User License Agreement) to ensure that the license covers embedding.

  • Typically Adobe, LinoType, and Monotype are embeddable per the EULA.
  • Emigré and Typography.com require additional licensing fees.
  • Consideration of embedding subsets.
  • Distributing a PDF with embedded fonts is considered a re-distribution of the font software.

Web Fonts: Two Options That Are Easy to Access

  • Why Google Fonts:
    • Free and simple to integrate. Quality varies. Use of the code not dependent upon a subscription to Adobe Creative Cloud.
  • Why Typekit?
    • Creating a kit and integrating the code on a web site
    • Requires Adobe Creative Cloud or separate Typekit subscription

What Will Your Web Site Look Like If You Change the Fonts?

Discuss weight and size issues:

  • You need to preview fonts on all devices
  • Sizes and X-heights vary

PDFs Online: Two Options

Typography and Logo Format Resources

Font Management Resources