Why Businesses Must Stand Up for What They Believe

July 11, 2014

switch and shift logoA business must know what it stands for to make a difference. In this episode of Work That Matters, Shawn explores with Brian Sooy what the elements are to be a business that is clear on what it stands for – what its cause is. We dip into Brian’s book Raise Your Voice to guide the conversation.

switch and shift logoA business must know what it stands for to make a difference. In this episode of Work That Matters, Shawn explores with Brian Sooy what the elements are to be a business that is clear on what it stands for – what its cause is. We dip into Brian’s book Raise Your Voice to guide the conversation.

 

Interview Topics

  • Communicating your cause to create alignment
  • Aligning your communications to your business’s calling
  • Reconnecting with your business’s mission
  • The four personalities of a cause (interesting stuff!)
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    Click here to listen!