Six Elements of Modern Marketing Guide

Six Elements of Marketing Plans for Nonprofits

Are you a marketing professional who spends valuable time reinventing your marketing campaign planning process?

Where do you spend your planning time? (If you're not sure, look at what our research revealed, and come right back to this page). Have you found a consistent and repeatable process to ensure successful outcomes?

Marketing plans shouldn't be frustrating. Request the guide to ”Six Elements of Modern Marketing Plans” and begin to integrate your campaigns for comprehensive marketing communications.

This guide features an overview of the six elements of modern marketing campaigns: Motive (the why behind the campaign); Message (the story and call to action); Market (your intended audience); Mediums (how you will communicate); Methods (the platforms and touch points of distribution); and Means (the cost in time, personnel, and finances).

What you learn will guide you to create your first marketing matrix with our marketing campaign worksheet.

Our free guide includes the overview and examples, while the deluxe version includes a case study and two printable worksheets. Buy the deluxe version now for $10 USD.


Based on results from a recent survey, here’s how your peers spend their time:

  • Reinventing the process every time they develop a campaign.
  • Developing marketing plans on the fly or in their heads;
  • Struggling with measurable goals for their marketing campaigns;
  • Looking for help connecting with the right people (it's a universal challenge).