Words that Empower, Inspire, and Sell

Your business creates a culture of communication and purpose when it shares stories that speak to the mind and appeal to the heart.

Words are powerful elements of alignment: key themes and messaging must be carefully selected and crafted to create a memorable perception of your brand and the value it represents.

The words and phrases that you choose for

• Your positioning or public vision statement;
• Your tag line and one-liner; and
• To represent the values, character, and mission of your brand

are the phrases that you want your employees to use and customers to share  in conversation. You can’t create your brand perception, but your words—and the actions that support them—can influence your brand perception in your audience’s hearts and minds. 

Words — combined with powerful typography and memorable imagery — evoke meaning, motivate people to action, and become a catalyst that lead to changed thinking in the minds (and hearts) of those you’re seeking to engage.

Simply: Changed thinking leads to changed behavior.

Influence the perception of a brand (how people think about it), and you’ll change the behavior of the consumer.

To inspire is to stir the heart and challenge the mind of people who want to believe in your brand. When an individual understands deeply how their values align with your brand, this gives them more than an opportunity to be a customer or ambassador. It gives them a story to share, a point of connection, and personal meaning.

James Humes, speechwriter for five presidents, reminds us:

“The art of communication is the language of leadership.”

Your audience will recognize and respond to inspirational brand positioning when what you say (your message) aligns with how you say it (Character, Culture, and Voice) and connect with the things they value most.

Join the movement of business leaders who inspire people to buy their products through words that sell.