Book Design and Publishing for Experts and Advisors

Brian Sooy • January 11, 2024

You wrote a manuscript, and wonder, “What’s next?”

Get guidance on book design, book printing, and book publishing to establish your expertise, enhance your position as a thought leader, and monetize your IP.

Who will edit, design, and produce your print and ebook versions?

Many authors need a guide to help them turn their publishing ideas into a profitable business asset. Aespire collaborates with authors and publishers to design, produce, and promote books that position them as experts, expand their influence, and help them grow their brands.

For over 25 years, our experienced strategy, type design, creative, and marketing team have made books engaging, more readable, and sought after in the marketplace. We’ve been managing the publishing process for authors and institutions, designing hardcover and softcover books for best-selling authors in North America.

Aespire guides authors through the book design and publishing process. We work with experts, advisors, creative agency principals, CEOs, and business executives to bring their business and leadership ideas to reality.

We call the consulting part of our process “shepherding.” There are many considerations with book publishing — from format to size to paper to printing —that even for a seasoned design professional can be overwhelming.

We work with peers and colleagues who have vertical expertise in branding, marketing, and business consulting who need guidance in producing their first or subsequent book.

We’re like digital sherpas, carrying the heavy loads and leading the way so you can scale the mountain of success to reach your goal.

Our book shepherding and guide process includes cover and interior design for both print and e-book formats. We see a resurgence in interest in printed books , with 50%+ of sales occuring through Amazon, the place potential buyers turn for reviews (and the illusion of free shipping).

Aespire works with authors whose expertise helps business leaders generate revenue, increase sales, and change the way people do business. Their books are written to transform processes and challenge thinking for their readers.

Author Services for Thought Leaders

Aespire guides authors, institutions, CEOs, corporate leaders, and publishers through custom publishing and custom design book publishing projects.

Our design and consulting team includes editors, designers, web developers, public relations, and marketing experts who help people create and promote traditional print books, training publications, digital editions (ebooks), and book branding experiences.

We know that corporate professionals and agency principles who are focused on their area of expertise appreciate the resources of a team who can shepherd their work from manuscript to finished product.

Authors select Aespire:

  • As trusted guides with practical experience as writers, authors, editors, and designers.
  • As a team to support editing, design, production, and marketing.
    To position the author as an authority in their field or sector.
  • As independent and unbiased managers of their project with exquisite attention to detail.
  • To create the best possible experience for the reader.
  • For our typography expertise: Our skill with typography to make books readable is based in our legacy of type design. (Aespire’s founder Brian Sooy  designed the text typeface used in the New Living Translation Bible and creates typefaces used in Bibles, publications, and creative projects worldwide).
  • For our network of domestic and foreign book printers who have produced publications that include trade books, short-run books, and Bibles.
  • For access to a network of ghostwriters, expert editors, illustrators, videographers, and publicists who specialize in promoting authors and books.

Authors who work with Aespire


Author Websites (StoryBrand Web Design)

  • Norma Joyce Dougherty (StoryBrand Author Website)
  • Neal Tew (Author Advising)


Publishers that work with Aespire


Do you have a hard time explaining what your company does or why your brand matters to people?

If you struggle to grow your business, you’re not alone. Aespire can help you create a clear message and brand that helps you grow your business. Contact us today for a consultation with a StoryBrand Certified Marketing Guide.


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