The Guide for Cause Communications

  • Learn how to align your organization’s mission, message, and marketing
  • Build deeper relationships and tell stories that resonate with people so they listen, care, and act.
  • Simplify strategy, clarify your message, transform your culture
Buy on Amazon
buy Raise Your Voice A Cause Manifesto Book

Amazon’s Top-Rated Mission-Driven Brand Book

“Finally, a great marketing book for charitable organizations. Brian Sooy brings clarity and structure to the challenge of branding a cause.”  Marty Neumeier, The Brand Gap, Level C


“This is what I love about Brand Clarity: ‘Many business leaders struggle to create a brand that aligns leadership, character, culture, and voice so their organization flourishes.’ Starting with the problem is why I bring this up. These aren’t just 12 principles that are essential values; Brian starts with the problem. Once you get into it, it’s very simple: Be strategic, be focused, be meaningful, be insightful. My favorite part is the value; Brian gives the customer an identity. All of that is fantastic.” Dr. J.J. Peterson, Head of StoryBrand


“Thank you for brilliantly summarizing everything I've come to believe about communicating a cause. Now I point clients to the Cause Manifesto as THE resource for success!” — Laura Bessinger-Morse, Sharp 11, LLC


“We like it when stories and data aren’t viewed as an either/or proposition, so our congratulations to Brian Sooy on his new book, Raise Your Voice: A Cause Manifesto. Sooy provides a framework for understanding how an organization’s purpose, character, culture, and unique voice can connect mission and audience more effectively. The 12 principles of the Cause Manifesto help leaders align their communication strategy to the outcomes they are working to achieve.” — Leap of Reason, Venture Philanthropy Partners


Raise Your Voice is a terrific book for any organization that wants to gain clarity with its communications to achieve greater impact. It offers inspiring, practical advice and many examples to help nonprofits be courageous, engaging, focused, and strategic. I highly recommend it!

Kristen Putnam-Walkerly, Putnam Consulting

Buy the Book

Agency Principal and StoryBrand Certified Guide

When you know what your customers want, the challenges they face, and how your company is uniquely positioned to help them solve those challenges, your brand becomes irresistible. When your marketing invites people into a story, you close the gap between what your brand promises and what your customers experience.


Brian Sooy is the president of Aespire (Aespire.com), the branding and marketing agency that helps people build relationship brands that close the marketing gap.  As a StoryBrand Certified Guide, Brian helps business owners and entrepreneurs gain confidence that their marketing investment creates ROI and helps them grow their business.

Share by: