Clarity – Marketing advice for mission-driven companies and causes

Marketing insights to help you achieve greater impact by aligning profit and purpose, for changemakers from conscious companies and meaningful causes. Empower your team and supporters to influence, inspire, and engage the communities you serve through branding, design, and marketing in our digital and social world.

When people ask you to describe the organization for which you work, what words do you use to describe it? I’m not referring to your position statement or pitch (a brief statement that declares why your organization is the only one that serves people for a specific purpose and outcome).

Trust is the most important business and brand asset you manage, especially in relationships with customers, clients, employees, and stakeholders. Our economy works because people trust each other and the businesses they support.

When we say, “everybody brands,” — I’m not referring to the frantic activity around logos, color palettes, or the visual expression of an organization – I’m referring to what any individual thinks about your organization when they interact with its people, service, product, or customer experience.

I joined a new association last week. After a disappointing signup experience ( A sign-up form that did not work, requiring me to fill out the form multiple times), I realized I never received any formal welcome.

What’s the one thing that will challenge your focus today? Will it prevent you from achieving your communication goals?

Talking about collaboration as a core value without making it part of your organization’s behavior with those inside or outside your organization is not just an organizational culture issue, it’s a branding issue.

Let’s cut to the chase: if your communication initiatives don’t directly align with the objectives or focus from your strategic plan, you’re merely doing busy work. You’re in possession of a to-do list disguised as strategic communications.

Across the country, the strategy is set, and plans have been made for the philanthropy phenomenon known as Giving Tuesday. What's your plan?

It doesn't matter if you’re looking for marketing plan examples or one-page marketing campaign templates, one size doesn't fit all — explore six elements of marketing to help you create campaigns and marketing communication plans.

Brian Sooy and Marty Neumeier discuss “The Brand Flip,” a whiteboard overview of how customers now run companies, how you can profit from it and create more loyalty with your customers.

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