Marketing and Branding Resources

Do you understand the difference between your purpose and mission, or the dimensions of communication and culture?

Are you searching for a guide to help you create your own nonprofit manifesto?

Have you ever considered that impact is more important than your mission and vision?

These resources and the Aspirations blog will challenge, guide, and inspire you to align your strategy, design, and purpose for greater impact.

RYVCM Cover 100pxEvery day, meaningful causes are trying to rise above the noise and be heard. Is your nonprofit or philanthropy one of them? Raise Your Voice: A Cause Manifesto is a top-rated guide to nonprofit branding, marketing communications strategy and framework, and competitive positioning that explores mission-driven design and the touch points that are meaningful to your audience. It is a framework for understanding how your organization’s purpose, character, and culture create a unique personality and distinctive voice on behalf of your cause.

Download a free sample chapter from Raise Your Voice: A Cause Manifesto. Chapter 8, "Be Grateful," will change how you express appreciation to your donors.

Images, downloads, and tools from Raise Your Voice: A Cause Manifesto. Perfect for Twitter, Pinterest, Facebook, Google+ and LinkedIn!

12 resolutions RYVOur video series based on Raise Your Voice: A Cause Manifesto, featuring an overview of the seminar "12 Resolutions Better Communications" for mission-driven organizations. Learn the principles that help organizations communicate their purpose, character, and culture; gain an understanding of how mission driven design can positively impact communications and relationships.

Listen to articles, conversations, and book abstracts from Raise Your Voice: A Cause Manifesto. Discover for yourself why readers and clients call the Raise Your Voice platform, "powerful, inspirational, & educational."

What’s holding your brand back from being focused, powerful, and engaging?

Join the worldwide community of courageous business leaders and change makers who make a commitment to growing their organization through the four dimensions of communication and culture.

Choose the insights that will guide you:

  • Aespire Clarity Insights delivered monthly to your inbox.
  • The ChangeMaker Movement: a free, members-only resource for change agents who desire to align their communications through strategy, design, and purpose. Join today and you'll receive The Cause Manifesto poster along with 12 months of insights and best practices to empower you to strengthen your brand, transform your culture, clarify your messaging, and create greater impact.

 

Six Elements of Marketing Plans for Nonprofits

Are you a marketing professional who spends valuable time reinventing your marketing campaign planning process?

Where do you spend your planning time? (If you're not sure, look at what our research revealed, and come right back to this page). Have you found a consistent and repeatable process to ensure successful outcomes?

Marketing plans shouldn't be frustrating. Request the guide to ”Six Elements of Modern Marketing Plans” and begin to integrate your campaigns for comprehensive marketing communications.

This guide features an overview of the six elements of modern marketing campaigns: Motive (the why behind the campaign); Message (the story and call to action); Market (your intended audience); Mediums (how you will communicate); Methods (the platforms and touch points of distribution); and Means (the cost in time, personnel, and finances).

What you learn will guide you to create your first marketing matrix with our marketing campaign worksheet.

Our free guide includes the overview and examples, while the deluxe version includes a case study and two printable worksheets. Buy the deluxe version now for $10 USD.


Based on results from a recent survey, here’s how your peers spend their time:

  • Reinventing the process every time they develop a campaign.
  • Developing marketing plans on the fly or in their heads;
  • Struggling with measurable goals for their marketing campaigns;
  • Looking for help connecting with the right people (it's a universal challenge).