Marketing and Branding Resources

Do you understand the difference between your purpose and mission, or the dimensions of communication and culture?

Are you searching for a guide to help you create your own nonprofit manifesto?

Have you ever considered that impact is more important than your mission and vision?

These resources and the Aspirations blog will challenge, guide, and inspire you to align your strategy, design, and purpose for greater impact.


“A concise communications guide.”

Download a free sample chapter from Raise Your Voice: A Cause Manifesto. Chapter 8, "Be Grateful," will change how you express appreciation to your donors.

Images, downloads, and tools from Raise Your Voice: A Cause Manifesto. Perfect for Twitter, Pinterest, Facebook, Google+ and LinkedIn!

12 resolutions RYVOur video series based on Raise Your Voice: A Cause Manifesto, featuring an overview of the seminar "12 Resolutions Better Communications" for mission-driven organizations. Learn the principles that help organizations communicate their purpose, character, and culture; gain an understanding of how mission driven design can positively impact communications and relationships.

Listen to articles, conversations, and book abstracts from Raise Your Voice: A Cause Manifesto. Discover for yourself why readers and clients call the Raise Your Voice platform “powerful, inspirational, & educational.

What’s holding your brand back from being focused, powerful, and engaging?

Join the worldwide community of courageous business leaders and change makers who make a commitment to growing their organization through the four dimensions of communication and culture.


Are you a marketing professional who spends valuable time reinventing your marketing campaign planning process?

Where do you spend your planning time? (If you're not sure, look at what our research revealed, and come right back to this page). Have you found a consistent and repeatable process to ensure successful outcomes?

This marketing guide features an overview of the six elements of modern marketing: Motive (the why behind the campaign); Message (the story and call to action); Market (your intended audience); Mediums (how you will communicate); Methods (the platforms and touch points of distribution); and Means (the cost in time, personnel, and finances).