Publishing for Health and Wellness
“It's not always easy or convenient for busy people with hectic schedules to make healthy and delicious meals.” The Vitamix 100th Anniversary Cookbook solves that problem and invites readers into the family’s story of whole food nutrition and wellness.
According to Adam Wilson, Senior Manager of Culinary Education at Vitamix, “Aespire helped us find the unique solution of producing the cookbook and guiding us from self-publishing to working with a distribution network. Their ability to give us a full solution helped us to optimize sales dollars.”
Celebrating 100 years of whole-food nutrition
Few family-led companies make it to 100 years. So it's essential that Vitamix chooses agencies that understand the dynamics of a family-led, purpose-driven company.” — Jodi Berg, former CEO
The Business Case
Celebrating an Iconic Brand, Customer-First
When your company is set to celebrate 100 years and your brand is devoted to being relational, how do you create a cookbook that puts customers first and makes them the hero of your story?
Simple: Invite them to share recipes and stories about how their Vitamix blender changed their life and helps them live healthier.
Brand Strategy:
Build a Collaborative Team
This project was collaborative from our first meeting with Vitamix’ Senior Manager of Culinary Education, Adam Wilson, to the PR campaign successfully intriducing the Vitamix 100th Anniversary Cookbook.
Our agile brand strategy approach ensured that Vitamix had access to only the best strategists, designers, editor, photographers, a cookbook PR specialist, and North American book distribution network.
Outcomes:
Beginning the Next 100 Years
Typically, cookbooks are pack-ins for Vitamix blender buyers. With Aespire’s guidance, Vitamix has new relationships and direction for unlocking the untapped financial potential as a self-publisher of its library of content and books.
Aespire used the StoryBrand framework and brand strategy to position the cookbook as one that would help people improve their health and wellness.
Based on the sales and reviews, we accomplished that goal!
25,000+ Sold
#1 Best Seller
4.5/5 Average Reviews
#1 Best Seller
#1 Pre-Release & #1 Best Seller
- Two months prior to release, the Vitamix 100th Anniversary Cookbook was a #1 Pre-Release .
- After release, the cookbook achieve #1 Best Seller status.
- The Vitamix 100th Anniversary Cookbook showed Vitamix how to unlock the untapped value of their brand, their legacy, and their content.
- Many authors and companies trust Aespire to take their books from concept to design to printed or digital book. Add your name to the list!
Sharing the Credit
When we congratulated Vitamix CEO Jodi Berg on her status as a best-selling author, she replied, “The credit goes to everyone else on the team. I get the privilege of being the name to help bring your work forward. Thank you everyone!”
We’re grateful for her acknowledgement: “Thanks... to the Aespire branding agency for guiding our self-publishing efforts, designing this cookbook, and connecting Vitamix with the people and companies in their network.”
Collaborative from the Beginning
Aespire worked alongside our teams to define a content engagement approach and ensure two books we created for our 100th anniversary made the family proud and represented the excellence of the Vitamix brand.”
Do you feel powerless because you’re competing against deep-pocketed competitors? Call today to design a strategy to capture demand, create new customers, and grow your business.
Aespire Branding
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Sheffield Village, OH 44035
Phone: (440) 322-5142
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