Four Insights for Better Communications
Brian Sooy • April 19, 2017
These four insights will help make you a better communicator, nurture trust, and build loyalty with customers and raving fans
Resist the urge to market to your audience when you should be communicating. Earn the right to market to your customers; nurture trust and familiarity first.
- “Conversations help build understanding.” —Simone Joyaux, an internationally recognized expert in board and organizational development.
- “Think of email as a ‘gratification delivery device’.”—Tom Ahern, a leading communications strategist.
- “Read fewer minds. Ask more questions.” —Rachel Muir, nationally recognized thought leader.
- “We make a difference by design, not by default.” —Bernadette Jiwa, brand and storytelling strategist.
The one thing you’ll want to remember with every opportunity you take through marketing and communications to engage people:
Marketing isn’t about telling your customers how great you are, it’s about how great you make your customers feel.
Do you have a hard time explaining what your company does or why your brand matters to people?
If you struggle to grow your business, you’re not alone. Aespire can help you create a clear message and brand that helps you grow your business. Contact us today for a consultation with a StoryBrand Certified Marketing Guide.
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Consistent, strategic brand investments can create sustainable advantages over time for independent businesses competing against larger, well-funded competitors.
In this episode of the Everybody Brands Podcast, Brian Sooy and guest Zach Hoskins discuss Zach's perspective on sales.
By connecting every touchpoint to revenue, we finally answer the eternal question: “What’s driving sales?” This clarity transforms how we optimize campaigns.
