How to Build and Be a Grateful Brand

Gratitude is at the center of a customer-focused culture of brand communication.

Being grateful is an opportunity for you to acknowledge how your product or service makes a difference in the life or business of your customer.

Whenever there is a transfer of trust between your brand and customers, the exchange of money is the validation of that trust.

Gratitude acknowledges that you've received that trust, and will be a responsible steward of it.

Gratitude: A Business Differentiator

As a business owner, when was the last time you thanked your clients for working with you or buying your products and services?

When a customer remembers how you made her feel and that you're grateful for their business, it drives loyalty and affinity for your company. Loyalty leads to referrals; referrals lead to new business

It's not always what you say; it’s often how you say it. All communications are customer communications, and actions speak louder than words.

How did you feel the last time you received a thank-you note from a brand you purchased something from?

As a business leader, when was the last time you sent a thank you note to acknowledge a new contract?

If you own a retail store, the front-line staff aren’t the only people who should be expressing gratitude.  Every social media post is your opportunity to be grateful.

If you have loyal customers, what do you do to show your appreciation in a believable and authentic manner?

Being grateful is a principle that acknowledges to your customers that their purchase is meaningful. Gratefulness recognizes that the purchase is important and will make a difference.

Gratefulness is a cultural practice.

Gratefulness is a sacred trust: people choose to support brands whose purpose upholds the values they hold most important, and whose mission in which they believe. Gratefulness is a character quality and part of your brand personality.

An intentionally designed process for expressing gratefulness in a meaningful way will enhance those relationships. Design it, build it into your day-to-day activity, and gratitude will become an irreplaceable part of your culture.

Always seek opportunities to be grateful. Never pass up an opportunity to say thank you and engage a supporter or a customer at a deeper level.

Join the movement of business leaders who make gratitude part of their brand story