How Strategy Helps Organizations Thrive in the Digital Age

Brian Sooy • August 6, 2019

Run your business better, your board more effectively, and guide your organization to create greater impact in the community and marketplace

This episode of Everybody Brands between host Brian Sooy and Sarah Olivieri from Pivot Ground has insights that will help you run your business better, your board more effectively, and guide your organization to create greater impact in the community and marketplace.

Sarah Olivieri is a nonprofit strategist with a passion for helping organizations thrive in the digital age. She's the founder and heart behind Pivot Ground, an agency that helps human service nonprofits increase capacity, deliver better programming, attract more funding, and make the world a better place. This episode is part one of two where we about talk strategy and the Impact Method, a business framework for nonprofits.

When communications consultants say things like, ”Nonprofits don’t want to do the work that we need them to do and they don’t realize how important strategy is;” and nonprofit leaders say, “Strategic planning is not helpful and annoying and takes up too much time,” it's time for an intervention.

Just how important is strategy, and why is it the first principle in Aespire’s Clarity Credo for mission-driven brands and culture?

If you’re a board member or nonprofit leader, this two-part episode of Everybody Brands is one to which you need to listen.

Sarah introduces us to her business framework, the Impact Method, that gives you a strategy in less time. We take a step back and talk about how the Impact Method helps organizations that focus on strategy nurture trust with the people they serve and the people from which they’re asking for support.


Do you have a hard time explaining what your company does or why your brand matters to people?

If you struggle to grow your business, you’re not alone. Aespire can help you create a clear message and brand that helps you grow your business. Contact us today for a consultation with a StoryBrand Certified Marketing Guide.

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