Why do businesses struggle with marketing?
When the first thing a business owner wants to do is to launch into a campaign without the guidance of a strategic plan, a marketing plan — any plan — the business struggles.
- Your strategic plan will identify your objectives, goals, and outcomes with supporting objectives, strategy and tactics that a marketing plan will support.
- Marketing is about driving engagement – inviting consumers into a story (about how your brand makes their life better ) that supports a narrative (about your brand), and participating with people in conversations about those stories.
- Marketing is the dialog that brands hold with consumers where they listen and engage to understand how their brand fits into an individual's lifestyle (for B2C brands) or helps people grow their business (for B2B brands).
- This approach is key to the understanding that all marketing and communications should build trust, drive consumer engagement, and call people to action.
Stop Struggling with Marketing
- Are we ready to stop telling our story and invite people into a story that demonstrates how we can help them live a better life, accomplish their goals, and change their future?
- What data and consumer insights can I leverage to bring objective insight to this area of my leadership?
- Are we in alignment with strategic planning, marketing, and sales strategies to achieve our revenue goals?
- Can I get buy-in from the owner, CEO, and executive leadership team to support the marketing communication strategy and funding for the tactics that will help us achieve our objectives?
- Am I willing to embrace that branding is an outcome of a strategic communications approach, and not the reason for it?
Do you have a hard time explaining what your company does or why your brand matters to people?
If you struggle to grow your business, you’re not alone. Aespire can help you create a clear message and brand that helps you grow your business. Contact us today for a consultation with a StoryBrand Certified Marketing Guide.
Get a Free Comprehensive Marketing Assessment
Stop hoping your marketing will sort itself out.
- Complete this free assessment in 15 minutes.
- Review your custom report (and schedule a 30-minute review) to diagnose what’s happening.
- Create an action plan to get your marketing back on track.
Do you feel powerless because you’re competing against deep-pocketed competitors? Call today for marketing to elevate your brand, create new customers, and grow your business.
Aespire Branding
North Ridgeville, OH 44039
Phone: (440) 322-5142
Contact Aespire
Aespire is a Woman-Owned Small Business Enterprise (WBE)
Many essential services companies struggle to explain how their expertise helps customers solve problems and achieve their goals. Aespire guides leaders with brand strategy, design, and marketing so they can start, grow, and sustain high-performing teams and profitable businesses.
We're committed to helping people flourish, businesses thrive, and communities prosper.
