Sign up for 6 months of small business coaching for $2,495.*

Get exclusive access to the Brand Marketing Mastermind, a $5,000 value.

Marketing, branding, and business coaching can be a waste of time and money without the right system and partner.

Without a plan, you’re guessing at how to grow your business…

Without brand strategy, you’re leaving money on the table.

You constantly worry about cash flow and inflation pressures.

You waste time and money on strategies that don’t work.

You feel like the chaotic startup phase never ends. 

Isn’t branding a waste of money?

Than answer, like so many other business questions, is “It depends.”

In reality, any program that claims to “double your revenue” in six steps is making a huge claim! Its success depends entirely on whether you have a product or service that the market needs, and whether you commit to investing in coaching and training.

No amount of coaching, brand strategy, or marketing can help you sell more stuff unless customers are attracted to your solution and it solves a problem they experience.

But that doesn’t mean you should ignore your branding.


Here’s a little secret. Keep it between us.

Donald Miller’s bestselling book, Building a StoryBrand, isn’t about branding. Neither is the StoryBrand framework

It’s about making customers the hero of their story, not yours. It's about customer transformation, not company transformation.

Donald Miller’s fine book, How to Grow your Small Business, is about business operations. Many of the six parts are brand strategy disciplines that are more effective when you work with a coach and a brand strategist.

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Small Business Flight School’s missing piece

Small Business Flight School doesn’t mention that brand strategy and business operations work in tandem to optimize your business.

When you align brand strategy with business operations, you attract more customers, inspire your team, and create a sustainable plan to outmaneuver your competition.

Small Business Flight School is a six step plan to help owners like you grow your business and increase your revenue.

But the missing piece — one that every small business must have — helps you create a long-term plan and gain a competitive advantage.

Without branding, you’re leaving money on the table.

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We created the first StoryBrand-aligned brand strategy framework to help owners create distinctive and memorable story-based branding.

It helps you go deeper than empathy and authority, develop credibility and trust, and become relevant and relatable to customers. It helps you build character and culture so everybody wins.

You can get free access to the first Branding Made Simple Mastermind when you sign up for Small Business Flight School coaching before 1/31/24.


Don’t wait. Take this first step today.

If you don’t make the $2,495 investment in Small Business Flight School through this link, you won’t qualify for the Branding Made Simple Mastermind.

Read the FAQ below. If you’re not ready, sign up for a seven-day free trial and explore everything Small Business Flight School offers.

The Aespire CORE Branding Framework takes everything related to your brand in the Small Business Flight School coaching program and activates for business. You start with a clear story, you end up with a brand people love.

It helps you line your business up from where you are with where you want to go. That means if you think of your business like an airplane, you’ll fly higher, farther, and for a longer time.

It equips you and your team for long-term success.

Don’t fall short in your journey to build a profitable business and design a brand people love.


Get personal coaching from a certified brand strategist.

Your small business needs to stand out.

The Small Business Flight School training program includes six steps to help you implement a plan to double your revenue, but leaves out one critical component.

It doesn’t help you design the brand that positions your company as the guide.

Complete your small business training.

Be one of the next 10 business owners to register* for Small Business Flight School through our website before January 31, 2024, and get coached through the StoryBrand-aligned CORE Business Branding framework at no cost.*

Sign Up and Claim Your Bonus

Get coached by Donald Miller, a StoryBrand Guide, and your peers from the business community

Eleven years ago, Donald Miller lost his entire life savings in a failed venture. Today, he owns a $17M business that he built from the ground up. Small Business Flight School will teach you everything Donald learned so you can scale your business, too.

This isn’t a business philosophy course with theories that don't work in the real world.

It’s a hands-on, 6-month program designed to help small business owners like you double their revenue with a growth system that works.

Complete your training with coaching through Aespire’s CORE Business Branding Framework to help you design a valuable small business brand that makes you — and your team — proud.

Donald Miller recommends Brian Sooy. Here’s why:

Register for Small Business Flight School

Qualify for professional guidance through the CORE Business Branding Framework

  • On-demand courses through the Business Made Simple platform
  • Access to the Digital Business Growth Plan tool
  • Rapid-pace video training series to completely overhaul your business
  • Weekly Q&A calls with Business Made Simple experts
  • Quarterly live sessions from Donald Miller
  • Access to the members-only Flight School community
  • Exclusive workshop event rates
or six monthly payments of $479

$2,495

The next ten people to sign up for Small Business Flight School through our exclusive links qualify for

  • Personal guidance to design a StoryBrand-integrated brand that attracts customers
  • Access to Aespire’s exclusive CORE Business Branding Mastermind (the essential element of how to grow a small business)
  • A free Branding Made Easy workbook from Aespire and  StoryBrand Certified Guide Brian Sooy
$5,000 value exclusive bonus!

Exclusive Free Offer

What to expect in Small Business Flight School:

Bonus: Join the Branding Made Simple Mastermind with StoryBrand Certified Guide and Certified Brand Architect Brian Sooy

Create a plan to overhaul your entire business in six months

  • Get access to online training where Donald Miller teaches you how to implement a growth plan in just 6 months.
  • You only have to spend 5 hours per week to learn and implement the Flight School frameworks and start seeing results.
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Design a brand people love with a StoryBrand and branding expert

  • 10 qualifying owners get to participate in Branding Made Simple Mastermind at no cost.
  • Get guidance on how to align and apply the StoryBrand and Business Made Simple frameworks with CORE brand strategy for your business, customers, and industry.
  • Take your business one step further. Design a brand that makes you proud and your team excited to show up for work and serve your customers.
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Join Weekly Q&A Calls with Business Made Simple Experts

  • Join weekly Q&A sessions with business coaches and fellow like-minded entrepreneurs.
  • You’ll have the opportunity to ask questions and get advice from mentors and experts who know the challenges small business owners from many different industries are facing – and they know how to help.
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Small Business Flight School FAQ

  • What is Small Business Flight School?

    Small Business Flight School is a program from Business Made Simple University that guides business owners through the creation of a small business growth plan. 

    Entrepreneurs and indpendent small business owners learn from by watching 22 videos delivered at the pace of their choice. 

    The video training includes deep dive learning and actionable steps on filling out your business growth plan.

  • What is the CORE Business Branding Framework?

    Branding can get complicated for many small business owners. Understanding branding and brand strategy can confuse business coaches and small business owners. 

    The CORE Branding Framework is the essential component missing from many small business operating systems, from EOS to EMyth to Business Made Simple. 

    The branding model supports Donald Miller’s book, How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off. (and EOS) If you follow the plan in that book, your business will fly far and fast.

    The CORE Branding Framework helps small business owners integrate brand strategy with their businesses to fly higher and achieve greater.


  • How much does Small Business Flight School cost?

    Small Business Flight School is a one-time purchase of $2,495. Keep access as long as you maintain a yearly subscription to Business Made Simple ($275/year).

    The bonus brand coaching is free for the next ten people to join Flight School through the links on this page.

  • Will Flight School work for my business or industry?

    Yes! Small Business Flight School from Business Made Simple will work for any small to mid-sized business, indepenent businesses, nonprofits and private industry. The weekly Small Business Flight School Q&A calls ensure you get the help you need to apply the frameworks to your specific business and industry.

  • How is Small Business Flight School content paced?

    While we recommend a six-month pace, you can choose a the pace that works best for your schedule inside the platform. 

    We’ll send you email reminders based on the timeframe you choose.

  • How is Flight School different from a Business Made Simple membership?

    • A Business Made Simple membership is perfect for a small business owner who wants to implement a growth plan at their own pace without much direction or support. 
    • Small Business Flight School is for small business owners who want to accelerate their growth at a rapid pace alongside fellow entrepreneurs with the weekly support of our team.
    • The Branding Made Simple Mastermind is Aespire's exclusive program led by StroyBrand Certified Guide and Brand Architect, Brian Sooy.
    • Aespire’s CORE Branding Toolkit, complements and supports your business growth plan.

  • What does Small Business Flight School include?

    • The Flight School curriculum and actionable playbooks ($2,500 value)
    • Weekly Q&A calls with Business Made Simple experts ($3,500 value)
    • Quarterly Q&A calls with Donald Miller ($3,000 value)
    • Access to the exclusive Flight School community ($1,000 value)

    The next 10 business owners to register through this link get exclusive access to personal coaching through the CORE Business Branding framework*

  • *Bonus Offer Terms

    • Be one of the next 10 owners to register for Small Business Flight School through  https://go.aespire.com/flightschool before January 31, 2024.
    • Send Aespire your proof of purchase. We'll confirm your registration through the Business Made Simple dashboard and confirm if you qualify.
    • StoryBrand Certified Guide and Certified Brand Architect will personally coach 10 qualifying Small Business Flight School participants through Aespire's exclusive, StoryBrand-aligned CORE Business Branding framework.
    • This offer subject the terms and conditions at the Small Business Flight School signup page.
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Not ready to invest? Sign up for a free seven-day trial to explore the tools.

Small Business Flight School isn’t for everybody. Get free binge-worthy access to

  • 7 Days of FREE Trial Access
  • Access To ALL Courses
  • Full Course Assessments
  • Full Course Workbooks
  • If you join Small Business Flight School after the free trial, you won’t qualify for Mastermind access.
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