Words give meaning and promote unity. The words you use inspire others to participate in the future that is promised, and the change that is aspired to.
To inspire is to connect the purpose of a cause with the values of its supporters. When an individual understands that their values align with your organization's mission and the cause your organization represents, they become part of the story.
Their shared experience gives them a story to tell, a point of connection, and personal meaning. Their story becomes an inspiration to others; their story becomes a part of your narrative. They are no longer observers, but participants.
The impact of leadership is amplified by words that inspire. People want a cause to believe in, and a leader to follow. Choose your words well, and they will motivate people to follow, to donate to, advocate for—and to believe in—your cause. Inspire people, and they will be motivated and engaged. Engage them, and they will become more than advocates and donors—they will become champions and believers.
Words can paint a vision of the future, but words without action are just wishes.
The world is watching, and it is asking: “Do you want me engaged? Do you want me to follow you, to believe in your vision? Inspire me!”
