Social media: Lack of time or lack of courage?
If you believe that social media is a medium that you can use to share your mission, then just do it.
Don’t be afraid.
I hear again and again from communication professionals that they are afraid of using social media.
The reasons vary:
- Lack of staff
- Lack of resources
- Lack of planning
- Lack of direction
- Lack of distinct voice
- Lack of time.
Is the real issue lack of time, or is it fear? Is it fear of making a mistake? Fear of what to do? What tools to use?
And if it is fear, is it simply lack of courage?
If you believe that social media is a medium that you can use to share your mission, tell your stories, and create a culture of communication with the organization, then just do it. Culture is more important than vision.
There's nothing to be afraid of, you're not going to break the Internet.
- As long as you have found your voice and you can speak with one voice on behalf of your cause, you'll do just fine.
- Plan first, figure out where your audience is listening, and then use that social media outlet.
- Start with one, don’t overdo it.
Above all, be confident, and be courageous!
Do you have a hard time explaining what your company does or why your brand matters to people?
If you struggle to grow your business, you’re not alone. Aespire can help you create a clear message and brand that helps you grow your business. Contact us today for a consultation with a StoryBrand Certified Marketing Guide.
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Stop hoping your marketing will sort itself out.
- Complete this free assessment in 15 minutes.
- Review your custom report (and schedule a 30-minute review) to diagnose what’s happening.
- Create an action plan to get your marketing back on track.
Do you feel powerless because you’re competing against deep-pocketed competitors? Call today to design a strategy to capture demand, create new customers, and grow your business.
Aespire Branding
North Ridgeville, OH 44039
Phone: (440) 322-5142
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Aespire is a Woman-Owned Small Business Enterprise (WBE)
Many essential services companies struggle to explain how their expertise helps customers solve problems and achieve their goals. Aespire guides leaders with brand strategy, design, and marketing so they can start, grow, and sustain high-performing teams and profitable businesses.
We're committed to helping people flourish, businesses thrive, and communities prosper.
