Integration for Better Communication

Brian Sooy • September 10, 2014

Imagine how customer engagement might improve if you understood how intentionally-designed and integrated communication impact the customer experience.

One of our new clients expressed regret that her website’s content and online eCommerce experience did not convert browsers into buyers, but actually drove potential customers away.

“Our online eCommerce platform is so highly customized at this point that it's almost impossible to integrate any third-party platforms to keep customers engaged” she commented. “I don’t know what to do.”

So we set out to fix that problem.

How many businesses are using Paypal or legacy server-based solutions to accept online purchases, when there are options such as Shopify and Websites Made Simple that empower you to seamlessly integrate easy online shopping with marketing automation and customer engagement features?

Integration means that your messaging, your marketing and your methods have continuity between all of the platforms.

All marketing is about customer engagement; all communications are customer communications. It’s that simple.

Imagine how customer engagement might improve if you understood how intentionally-designed and integrated communication and the customer experience impact the perception of your sales.

When the customer experience is a top priority, not only will you increase your sales, you’ll nurture more trust with your audience.

The true exchange a customer makes when they buy from your business is trust. Money is simple proof of the exchange.

Do you have a hard time explaining what your company does or why your brand matters to people?

If you struggle to grow your business, you’re not alone. Aespire can help you create a clear message and brand that helps you grow your business. Contact us today for a consultation with a StoryBrand Certified Marketing Guide.

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