Join the Blue Collar Branding Mastermind


An advisory group for independent SMB service company owners who need help achieving their profit goals.

Home service companies can waste time and money if they don't integrate operations, branding, and marketing.

You need more than a business coach with a big ego. Get practical guidance from an experienced advisor to achieve your profit goals.

Your business coach pressures you to meet budget but doesn’t provide support.

You waste time and money on branding and marketing that doesn’t produce revenue.

You struggle to attract new customers, increase revenue, and run a profitable business.

Isn’t brand alignment a waste of money?

That answer, like so many other business questions, is “It depends.”

In reality, any coaching program that claims to “10x” or“double your revenue” is making a huge claim!  Your success depends on having a product or service that the market needs and getting the right message in front of customers at the right time.

No amount of coaching, brand strategy, sales, or marketing can help you sell more stuff unless customers are attracted to a solution that solves a problem they experience.

Join Today

Your Business Operating System’s Missing Piece

Small business coaching programs don't integrate brand strategy, operations, and business development, aka sales.

Every small business must create a long-term plan to gain a competitive advantage.

Aligning brand strategy with business operations attracts more customers, inspires your team, and gives you confidence with a sustainable plan to outmaneuver your competition.

Without brand alignment, you’re leaving money on the table.

Join Today

We created the first StoryBrand-aligned brand alignment strategy framework that helps owners create distinctive and memorable story-based marketing and sales programs.

It helps you go beyond empathy and authority to develop credibility and trust. Compound brand interest will make your company relevant and relatable to customers. It enables you to build company character and culture so everybody wins.

Sign up to get access to Aespire’s Blue Collar Branding Mastermind.


Don’t wait. Take this first step today.

Meet monthly with Brian Sooy, a StoryBrand Certified Brand Strategist. We'll work through the clarity, alignment, relevance, and experience strategies your service company needs to sustain growth and a competitive advantage.

This mastermind will help you guide your business from where you are to where you want to go. Equips you and your team for long-term success.

Your business coach congratulates you on surpassing your revenue and profit goals.

Your time and money on branding and marketing produce a measurable and high Return on Value.

New customer growth fills your pipeline, increases revenue, and helps you create a profitable business.

Don’t fall short in your journey to build a profitable business and design a brand people love.


Get expert guidance from a certified brand strategist.

Your small business needs to stand out.

Business Coaches want you to set 10X revenue goals, but don't give you a plan to achieve them.

They don’t help you design the brand that positions your company as the guide.

Enhance your small business success.

We have space for three more SMB service company owners. Register for priority access for the Service Company Marketing MasterMind today and receive an exclusive discount.

Sign Up For the Mastermind

Join StoryBrand-Certified Brand Advisor Brian Sooy

This isn’t a business philosophy course or Facebook group with advice about strategy and tactics that don't work in the real world.

It’s a mastermind designed to help service company owners like you grow your business through a brand alignment and marketing framework that works.

Aespire’s Blue Collar Branding Mastermind will help you integrate small business branding with your company's operations so you — and your team — can be more successful.

Donald Miller recommends Brian Sooy. Here’s why:

Register for the Blue Collar Branding Mastermind

Get tried and trustworthy guidance from an experienced professional who understands your struggles and business.

  • One group session per month with StoryBrand-Certified marketing professional Brian Sooy
  • Professional website review and recommendations
  • Coaching using the CARE Brand Alignment framework
or $600 per month

$6,000 / year

Get these exclusive bonuses!

Exclusive Bonuses

Are you more of the DIY type?

You can get instant access to resources to help you grow your company until you're ready to invest in professional marketing.

Get maximum value with a minimum investment in Business Made Simple.

  • Invest your time and less of your money
  • Get Access to ALL Business Made Simple Courses
  • Get Access to Full Course Assessments
  • Get Access to Full Course Workbooks
Join for $275 / year
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