Blue Collar Branding Blog

Well-designed companies don’t have silos. Companies that start with strategy break down the silos and make choices that influence the long-term plans that help the company grow. They have cross-functional teams that know how their role impacts other company areas.

The secret to a successful brand pivot is making it easy to do business with you. It’s easy for brands to connect with consumers, but the real challenge is to win their trust. Find out what you can do to create customers who build your brand so they enjoy doing business with you.

The distinction between purpose, mission, vision, and values is critical. Together, these statements become a body of guiding principles that guide, inspire, motivate, and align leaders and employees.

People try to create arbitrary distinctions between design, branding, and marketing. Branding is strategic — marketing is tactical — yet they are interrelated and interdisciplinary.

When you think about fundamental business strategy questions, you realize a company needs a clear understanding of its audience, offering, and the resources necessary to create revenue and value.

Brand strategy and customer experience (CX) are different but related concepts that have a big impact on businesses. Learn more with this quick guide.

When your company solves a problem that customers aren't aware they have, it makes it hard to do marketing that grows your business. In these Marketing Made Simple episodes, J.J. Peterson, April Sunshine Hawkins, Donald Miller, and Brian Sooy share how you can get consumers listening and responding.

Intentional living means knowing your goals, understanding your values, and living out those values through guiding principles and actions toward your purpose.