Achieve Clarity and Grow your Business

Many business leaders struggle to align vision, character, culture, and voice so their organization thrives.

The Brand Clarity Credo empowers leaders and owners to grow their companies with a culture that attracts and retains customers and talent.

These 12 essential principles help you create a culture that aligns clarity, communication , culture, and character  for brand and business success.

When you join the Brand Clarity movement, you receive a free poster and 12 weekly insights focusing on key principles that help you define your vision, improve communications, deepen relationships, and develop leadership for a high-performance culture.

Join the Brand Clarity movement today and get the inspiration and practical guidance to help you achieve greater clarity for your brand, business, and culture.

12 Principles for Brand Clarity

Be strategic, create a plan, take action

Be Strategic

We will create and follow a plan that aligns our character, culture, and voice with  our mission, vision, and values.
eliminate distractions to achieve vision and fulfill purpose

Be Focused

We will eliminate distractions to pursue the opportunities that enable us to fulfill our mission and achieve our vision.
Values inspire people to make a difference

Be Meaningful

We will stay true to the values and actions that inspire people to support our vision and the difference we make.
Data and facts inform your story

Be Insightful

We will seek clarity and greater understanding into the results of our mission, vision, and impact.
Be inspiring to motivate your followers

Be Inspiring

We will speak to the mind and appeal to the heart with stories that inspire people to listen, care, and act.
Be Engaging and attract more loyal customers

Be Engaging

We will be curious, listening closely to discover, hear, and understand what people value and expect of us.

“This is what I love about Brand Clarity: ‘Many business leaders struggle to create a brand that aligns vision, character, culture, and voice so their organization flourishes.’ Starting out with the problem is why I bring this up. These aren’t just 12 principles that are essential values, Brian starts with the problem. Once you get into it, it’s very simple: Be strategic, be focused, be meaningful, be insightful. My favorite part is in the value; Brian is giving an identity to the customer. So, even in the campaign itself, he is actually calling them to a new identity and that alone is valuable. He's telling them they can be strategic, be focused, be meaningful be insightful. All of that is fantastic.”

— Dr. J.J. Peterson, Head of StoryBrand 

Use every opportunity to build and strengthen relationships

Be Social

We will be ambassadors, recognizing that every interaction is an opportunity to build and strengthen relationships.
Be grateful to those who empower you to create impact

Be Grateful

We will acknowledge the people who share our values, believe in our vision, and help us make a difference.
Be Trustworthy and be accountable

Be Trustworthy

We will be accountable and transparent, speaking and acting true to our purpose, character, culture, and voice.
Be powerful and bold to be a brand that matters

Be Positive

We will choose our words wisely because they inspire people to trust, follow, take action, and make a difference.
Be grateful to those who empower you to create impact

Be Powerful

We will act boldly and speak confidently because our  purpose and vision  has the power to  change people’s lives.
Be courageous to achieve your vision

Be Courageous

We will be fearless and resilient, overcoming every challenge as we lead the movement to achieve our vision.

How to Build a Brand People Love

Cast Your Vision

Together, we listen and learn to discover your organization’s ideal direction, brand voice, audience, messaging, and marketing challenges.



Know Your Customers

As a team, we challenge your organization’s focus and brand strategy. The insights we discover help define goals, position your customers, and give direction to sustain a thriving organization.

Create a Plan

With focus and direction, we chart a course to design a brand to spark change and motivate your audience. With a clear and inspiring message, your brand voice will resonate with the people who need your brand.

Make it Happen

When people recognize your organization as a powerful voice it touches hearts, engages minds, and inspires action. Your brand thrives increases, revenue rises, and your business flourishes.

Schedule a Brand Audit
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