Electrician Marketing and Branding for Independent and Franchise Owners

A localized website and local search strategy make it easy for future customers to find a reliable electrician.

Mister Sparky Mid-America turned to Aespire to integrate and customize its local search strategy and customer website experience.

Electrician Marketing and Branding for Independent and Franchise Owners

Brand Strategy Supports Business Goals

“I have 100% faith in what you’re doing for us. We value and want a great partnership where I can trust that you’ve got our best interest in mind. I know we can win and dominate.”

– Darrell Boyd, COO

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The Business Case

Chart a New Path for Growth

Mister Sparky Mid-America, North America's second-largest franchise ownership group, recognized its discoverability, relevance, and customer experience issues were hindering its growth.

Stiff competition from equity-backed brands, lower call volume, and rising acquisition costs made new customer growth the top priority.

Dark backgrounds, animated banners, and small, light fonts gave the previous Mister Sparky websites a dated look and feel. The SEO practices had not kept up with current search engine requirements, and the overall design did not reflect the quality and commitment of Mister Sparky’s brand.

Previously, the emphasis was primarily on the brand, with less attention given to the customer and the problem they are trying to solve.

Brand Strategy:

Optimizing for Growth

Aespire's strategy shifted the focus from the brand to the customer, placing the customer and their needs at the forefront of the website's design, content, and calls to action.

Aespire led the Mister Sparky team through a local brand messaging session that shifted their focus to making the customer the hero and positioned Mister Sparky as the guide who helps the hero get what they want.

The Aespire CORE brand value framework for home service company marketing (clarity, orientation, relevance, and experience) and StoryBrand marketing approach led to a "Let's make it happen!" response from the Mister Sparky Mid-America leadership team.

Outcomes:

Reigniting Growth in Competitive Markets

The new websites feature a modern design that is visually appealing and easier to read and navigate. The content and design emphasize safety, reliability, and solutions, making it more user-friendly and engaging for visitors. 

With the “how we help” plan on crucial pages and multiple calls to action, it’s always clear how to schedule an appointment.

Content such as coupons and local city pages gives Mister Sparky more presence and discoverability in the local markets where these new websites launch.

Mister Sparky Mid-America's growing portfolio of customer-growth websites include

As the websites gain relevance and rank through Aespire's data-driven local SEO process, they appear near the corporate website in customer searches.

The result for Mister Sparky is more customers and credibility as a trusted local electrician.

Improved Website Ranking and Customer Experience

Increased Call Volume through Local SEO Strategy

Integration with ServiceTitan SchedulePro

Authority Brands is the parent company of leading home service franchises. Mister Sparky provides homeowners with worry-free electrical repairs and replacements.

Mister Sparky® is a registered trademark of Authority Brands. It is used under the fair use clause and with permission from Mister Sparky Mid-America.

More Traffic, More Calls!

When Aespire pointed out that our previous digital strategy sent traffic to a landing page instead of our website, we had them correct that immediately.

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