V&A Process Manufacturing Website and Sales Funnel 

Business Growth for Custom Plastic Welding Rod Specialists

The siblings of family-owned business V&A Process were frustrated.  After three years of investing their marketing budget with ThomasNET, V&A Process had wasted thousands of dollars on digital marketing that only produced 12 leads and little revenue.

Every manufacturer deserves to get an ROI on their marketing investment without getting overcharged.  Discover how a plastic welding rod manufacturer saw an immediate increase in leads and sales.

V&A Process Manufacturing Website and Sales Funnel

V&A Process Family Business Owners

Our previous experience with our website design left us frustrated and unhappy with the outcome. Aespire’s process proved to be what you would expect and want a web design experience and company to be.

The Business Case

Stop Wasting Money on Website Marketing

V&A Process approached Aespire because the business needed a more updated, user-friendly website.  Its previous website, developed by ThomesNET, was cumbersome to navigate and poorly constructed for the needs of our customers.  


V&A Process needed to cut down on the time it took to review quotes and provide an extensive list of the products we make so that our customers/potential customers have knowledge of all that we can offer to them.

Brand Strategy:

Making Quotes and Ordering Easier

From the multiple search and filtering options on the website to a custom quote form that places leads directly into a CRM and sales funnel, every aspect of the V&A Process website is designed to generate leads and increase sales.

Outcomes:

Improved Customer Experience

With a consistent flow of leads, the implementation of a recommended upgrade to an inventory and accounting system, and a website that helps convert product researchers into buyers, V&A Process was poised for growth even during a global pandemic and economic downturn.


“The updated website has relieved us of most of the tedious and lengthy phone calls of customers when they are trying to decide what their needs are and if we can provide the welding rod for their projects/work.” —Owners, V&A Process

2,230% Increase in New Leads

500% increase in Weekly Visits

More Time for Custom Orders

Positive Results and Measurable Growth

“Time was wasted in going back and forth with the customers to get the information needed to accurately quote materials.  By providing the material options such as shape, size, color, etc., the customers can predetermine what is available and if it fits their needs and specifications for our material before they place their orders or request quotes.” — Owners, V&A Proces

Since relaunching:

  • VAProcessInc.com received 223 quote requests in 24 months. That's a 2,230% increase in leads over 24 months vs 2013-2019 on ThomasNET
  • 8,920 New Visitors and 23,885 pageviews from 126 countries.

“Since the new website was launched, we have had an increased number of visits and sales leads.  We feel good that we can spend more time with consultations of first-time customers who need more guidance with products and can answer their questions.” — Owners, V&A Process

Designed to streamline calls, increase leads, and more accurate quote requests

Since the new website was launched, we have had an increased number of visits to our website.  Our customers call for quotes with the information they need because they can navigate and determine their needs beforehand. We are proud to welcome people to our website.”

Share by: