It doesn't matter if you’re looking for marketing plan examples or one-page marketing campaign templates, one size doesn't fit all — these six elements of marketing will help you create campaigns and marketing communication plans.
Every day, mission-minded leaders are searching for a modern one-page marketing plan that works, downloading marketing plan templates and marketing guides.
A clear marketing plan will identify the motive, message, market, method, medium, and means by which the strategic goals of the marketing plan is accomplished. A marketing plan will identify a specific purpose (why are we creating this plan?) with strategy (what are the objectives of this plan?), and result in clarity: a focused vision for what the marketing plan will look like when it’s fulfilled.
Without a plan, a strategy has no focus; without focus there is no clarity, and without clarity it is difficult to communicate to the outcomes an organization is working to achieve.
A marketing plan is an essential business asset of strategic importance for organizations of any size. A marketing plan guides you and aligns communications with the goals of the organization’s strategy and outcomes. If an organization does not have clarity about how it’s going communicate, its customers, supporters, and stakeholders will not have clarity about what it’s trying to communicate.
First, let’s look at why we found a need to create a guide for creating one-page and comprehensive marketing campaigns and plans. We call it a Marketing Matrix.
During a recent webinar, we asked participants three questions:
How do you think they answered?
We asked: What do you spend more time doing when working on marketing campaigns and plans?
The last result is not encouraging — that’s why this Marketing Plan Guide is important and relevant for marketers who need a guide.
We asked: How do you develop your marketing plan?
Finally, we asked: Where do you need help with marketing?
The Framework of Your Campaign
Before you create a marketing plan for a specific campaign, frame your goals and objectives with these questions:
These simple statements are the basis for the beginning, middle, and successful conclusion of a single campaign. A series of these can be the basis for a comprehensive, integrated marketing or communications plan.
If you begin with the idea that you are creating a marketing strategy, and not simply executing a marketing plan, you will align your goals with an essential foundation, along the engagement continuum through a smart, tactical communication plan.
Above all else, remember the rule of one: focus your communication on one cause, one mission, and one purpose, sharing that purpose with one voice.
Want to learn more? Request the “Six Elements of Modern Marketing“ guide, with our overview of:
Don't wait. Learn how you can create consistent, repeatable marketing campaigns and marketing plans.
If you struggle to grow your business, you’re not alone. Aespire can help you create a clear message and brand that helps you grow your business. Contact us today for a consultation with a StoryBrand Certified Marketing Guide.
Do you feel powerless because you’re competing against deep-pocketed competitors? Call today to design a strategy to capture demand, create new customers, and grow your business.
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