Home Services Marketing Agency - Newark, Ohio

Get more qualified leads, sales, and profit with AI-enhanced precision marketing, SEO, and websites.
“We had a tough quarter before we started, but it’s come around like gangbusters. The strategy and campaigns we’re collaborating on are working!”

There are over 217 home service companies in Newark

We ensure return on investment with strategies that keep service pros busy, attracting new customers for higher profit.

Aespire works alongside owners and operators with field-tested guidance and practical strategies that help grow your business and become the market leader in Newark, Ohio. No-nonsense marketing for local HVAC, plumbing, electricians, roofing, and other trades. Growth Strategy and market insight.

A laptop is open to a gorjanc website

Gorjanc Home Services

High-Performing HVAC, Plumbing, Electrical Website 

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A laptop is sitting next to a phone and a sign that says aspire

Mister Sparky

Websites, SEO, Google Business Profile Optimization for Mister Sparky

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A laptop is open to a coastal air plus website

Coastal Air Plus

Digital marketing and website for HVAC and plumbing company

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  • How can I improve my online presence to attract more customers?

    • Boost your online presence by setting up a simple, professional website that showcases your services, contact info, and customer success stories—make sure it works smoothly on phones since most people search that way. 
    • Claim your Google Business Profile and keep it updated with your hours, photos, and service areas to pop up in local searches. Start posting quick updates or tips on platforms like Facebook or Instagram to show you’re active and approachable. 
    • Ask clients to leave reviews on Google; even a handful of good ones can make a big difference since nearly everyone checks reviews before calling.

  • What are the most effective advertising methods for home services businesses?

    • Focus on advertising that hits customers when they’re ready to buy. Try Google Ads with specific keywords like “emergency plumber in [your city]” to catch people searching right now.
    • Pair that with Google Local Services Ads—they’re great for showing up at the top of searches and only charge per lead. 
    • Run small, targeted ads on programmatic platfors to reach homeowners in your area with special offers or seasonal deals. 
    • Don’t sleep on word-of-mouth either—offer a discount to clients who refer you. These methods balance quick wins with building a steady customer base.

  • Which social media platforms should I use, and what kind of content should I post?

    • Stick to Facebook and Instagram—they’re where your ideal customers hang out most. 
    • On Facebook, share quick posts about recent jobs (with permission) or tips like “how to spot a leaky pipe before it’s a mess.” 
    • Instagram’s perfect for short videos or photos—show a timelapse of a landscaping project or a clean HVAC unit in action. 
    • Keep it simple, post once or twice a week, and reply to comments to build a friendly vibe. 
    • If you’ve got time, try a YouTube video walking through a common fix; it’s a bonus that can set you apart.

  • How can I get more positive reviews and manage my online reputation?

    • After a job well done, politely ask clients to leave a review—text them a link to your Google Business Profile page to make it easy. 
    • Maybe say, “If you liked the work, a quick review would mean a lot!” Offer a small thank-you, like $10 off their next service, if it fits your budget. 
    • Check your reviews weekly and respond to every one—thank the good ones and calmly address the bad with a fix, like “Sorry about that, let’s make it right. How can we do better?”
    • Staying on top of reviews shows you care, and that’s whatbuilds trust with people.

  • What are the best strategies for generating leads in the home services industry?

    • Mix a few tactics to keep leads flowing. Optimize your website with local terms like “HVAC repair [your town]” so people find you fast. 
    • Run Google Ads for urgent jobs and post on local Facebook groups offering a free quote. 
    • Attend community events or partner with a local hardware store for referrals. Set up a basic email list—send past clients a “spring tune-up” reminder with a discount.

  • How can I keep my customers coming back and get referrals?

    • Keep customers hooked by doing standout work and following up a week later with a “Everything still good?” text—it shows you’re not just in and out. 
    • Offer a loyalty perk, like 10% off every third service, to give them a reason to call you again. 
    • Create a service membership plan for recurring revenue and keeping your clients informed twice a year.
    • For referrals, tell clients, “If you know anyone needing [service], send them my way—I’ll take good care of them and give you $20 off next time.” 
    • Make it personal, and they’ll remember you when their neighbor’s complaining about a busted pipe.

  • How can I differentiate my home services business from competitors?

    • Stand out by defining what makes you distinct—maybe you’re the fastest responder for emergencies or use green products like biodegradatoble cleaners that others don’t. 
    • Play it up everywhere: on your truck, website, even your voicemail. Offer a little extra, like a free filter check with an HVAC job, and tell customers about it upfront. 
    • Get involved locally—sponsor a kids’ sports team or host a free “home maintenance 101” talk. 
    • Branding is not just service or a cartoon mascot on a fancy truck. It’s building a name people trust over the big chains.

  • How much should I budget for marketing my home services business?

    • Industry benchmarks indicate 5-10% of your yearly revenue – say, $50,000-$100,000 if you make $1,000,000 – to cover basics like a website, ads, and flyers. 
    • Spend smart: $50-$100 a month on Google Ads won't get you far in competitive industries and markets.
    • Don't skimp on your home services website. If your website helps you convert leads to customers, it's worth spending $25,000 or more. Expect a 10x return on this marketing spend.
    • Track what works—invest in leads that turn into jobs, not vanity metrics. Adjust as you go; it’s less about a magic number and more about what pays you back.

  • How do I measure the success of my marketing efforts?

    • Study what channels are bringing in jobs. Count how many calls or bookings come from your ads, your website, and every other channel.
    • Use a call-tracking number if possible, and train your customer service reps to ask "How did you hear about us?" 
    • Check your website’s visitor count (Google Analytics is free) and see if it’s climbing after posts or campaigns. 
    • If you spent $200 on ads and got $10,000 in work, that’s a huge win.
    • Keep it simple: more jobs at less cost means you’re on the right track.

  • What are the latest trends in home services marketing that I should be aware of?

    • Push eco-friendly options like water-saving fixtures; over two-thirds of homeowners prefer it now.
    • Tie all your marketing together—website, social, ads—so they hit the same message. StoryBrand is the most effective method for creating consistent messaging for your marketing and sales team (and your competition probably isn't working with a StoryBrand Professional.
    • Try an AI chatbot on your site to answer “What’s this cost?” 24/7, or send tailored offers like “Winter HVAC check, $50 off.” 
    • Stay local, stay visible, and keep it real—that’s what’s working this year.